We’re a team of qualified people that love to teach and nurture change.

This is us, a happy group of individuals that empower teams through impactful learning.

Digital Adoption Agency Team

Meet the team

Alice Hodgson

Managing Director

Alice founded TrainTheCrowd in 2012 after a successful career as a Salesforce Business Analyst and Consultant. Seeing a gap in the market, she combined her passion for technology and teaching, and TrainTheCrowd was born! In her spare time, Alice is often found party planning or tap dancing.

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Martin Dunn

General Manager

Martin has taught 2000+ people in 7 countries since becoming a certified Salesforce instructor in 2013. Over that time he has specialised in end-user, Administrator, reporting and Einstein Analytics training. He has been named “Australia’s Biggest Def Leppard Fan”– he likes Def Leppard.

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Sarah Doig

Operations Manager

Joining TrainTheCrowd in 2016, Sarah brought with her 7 years of Salesforce marketing and consulting experience. She’s an experienced project manager overseeing 50+ projects across 7 different industries including government, telecommunications and finance. She is unashamedly a big fan of Eurovision.

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Stacey Swanton

Business Development Manager

Stacey has 7+ years experience as a Salesforce consultant and instructor specialising in custom end-user training. On her largest project with TrainTheCrowd she helped deliver 7 courses to 350 users in 5 locations. When Stacey’s not in the classroom, you can find her planning her next adventure abroad.

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Adrianne Becker

Office Manager

Adrianne has been TrainTheCrowd’s Office Manager since 2012. She has supported the growing team from 1 instructor to 20+ team members and kept the books balanced. She is an impressive cook and grandmother to 8 grandchildren. 

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Tamsin Hunter

Program Manager

Tamsin has spent 20+ years in corporate and small business, including 15 years at Qantas in corporate strategy, project management and change management. Her skills span new system integration and training and she is passionate about cloud technology. Tamsin loves travel, reading, pilates and Kath & Kim.

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Karen Lam

Program Manager

Karen has over 10 years experience in marketing, design and branding. And brings a wealth of experience developing and delivering workshops to SMBs. When she’s not running after her three boys, you can find her indulging in a few episodes of Amazing Race and planning her next adventure.

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Iona Yeung

Marketing and Program Manager

Iona has more than 10 years of marketing experience. A certified Salesforce instructor, she loves helping others make the most out of their marketing tools, especially Email Studio. She’s constantly looking for new ways to automate her marketing and has dozens of marketing funnels that continue to run themselves.

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Daniel Repaci

Training Consultant

Daniel joined the TrainTheCrowd team in 2016 with over 3 years experience as a Salesforce admin having previously developed solutions in legacy CRM systems. You’re most likely to meet Daniel in a standard Salesforce class of which he has taught 120+ in 12 cities across APAC. He loves card games – anyone for UNO?

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Jodi Bryan

Training Consultant

Since 2014, Jodie has been working in operations and as an end-user trainer. She has coordinated instructors for 570+ Salesforce courses across 10 countries and trained across Salesforce and Microsoft. Her perfect day starts with a Bondi to Bronte run followed by quick dip and breaky at North Bondi.

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Phillip Chan

Training Consultant

Phillip has over 3 years of experience as a marketing campaign consultant and over 4 years experience in course design, instructor-led, classroom and workshop training delivery. He is passionate about helping people learn new technologies. When Phillip isn’t training, he is collecting green houses and red hotels.

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Stephen Thorpe

Training Consultant

Stephen is a senior Human Centred Enablement Lead, specialising in Training and Adoption. Building on nine years of Leadership and Training roles, Stephen is active within the Salesforce ecosystem, building and delivering enablement solutions across a range of industries and scenarios within Sales and Service.

Connect with Stephen

Theresa Jackson

Training Consultant

Theresa has had over 10 years sales and businesses development experience within the Salesforce and Microsoft Dynamics environments, with experience in training, coaching and process development. When she isn’t training, you will find her travelling across the country, exploring regional towns or planning her next trip abroad.

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Faisal Muhammad

Training Consultant

A Trailblazer mentor and passionate facilitator, Faisal has 28 years of technology experience working with a blend of startups and multinationals. He shares his experience with the aim to empower youth and IT Professionals to take their career to the next level. He has a sense of adventure is a proud father to his four daughters.  

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Anna Durbin

Training Consultant

Anna has over 20 years experience in corporate and small businesses. Her corporate experience within strategy & commercial teams was diverse with a focus on customer relationships, system change and training. Anna loves taking her Border Collie to the beach, reading and listening to podcasts.

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Lisa Taylor

Training Consultant

Lisa is a creative learning expert with over 10 years’ experience in video, audio and website content production. Her skills have helped clients define and share their stories and products in meaningful ways. Lisa loves helping clients use technology in creative ways to encourage positive user-experience and engagement.

Connect with Lisa

Ash Karimi

Training Consultant

Ash has 6+ years experience as a Salesforce administrator, product manager and consultant. With that he brings a vast array of skills to help clients get the most out of their solution. When he’s not training, you’ll find him watching or attending a Formula One race somewhere in the world.

Connect with Ash


Training Consultant

Meet Crowdy, the spirited new elf who joined our team just in time for Christmas at TrainTheCrowd. With a mischievous twinkle in their eye and a penchant for clever training tactics, Crowdy has brought a fresh burst of energy to our workshops. Their playful approach and innovative training methods have quickly become the talk of the North Pole, making them a welcomed addition to our family. 

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TrainTheCrowd acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.